Make it clearer that you want the taxi passing in front of you.
It started with a small late-night frustration I experienced many times: I was waving for a taxi, but the driver did not seem to notice me.
I often use taxis late at night, and more than once a taxi simply passed by even though I was waving.
I began to wonder: “Is it too dark where I am standing for the driver to see me?” or “Am I getting lost in the crowd?”
I tried turning on my smartphone light. In a dark place, it could help make me more visible.
But I still felt that a light alone did not clearly communicate one important thing: “I want a taxi.”
Then I thought: what if the phone itself displayed a large “TAXI” sign? That might make my intention much easier to understand. That idea became TaxiCatcher Light.
TaxiCatcher Light is not a ride-hailing, booking, or payment app. It is a simple visibility tool designed to help communicate your intention to hail a taxi, especially at night, in dark places, or in crowds.
There are many excellent taxi-hailing apps around the world. But sometimes a person simply wants to stop the taxi that is passing right in front of them.
Maybe only a smaller group of people needs this kind of tool. Even so, I wanted to build something that could make those people think, “I’m glad this app exists.”
Make it clearer that you want the taxi passing in front of you.